New build sale
Lapis lazuli Heerhugowaard
Modern living on the town square in Heerhugowaard - 94 owner-occupied homes in the center
New build sale
How do we position this new apartment building in Heerhugowaard? How do we ensure a smooth sale of the owner-occupied apartments in the private sector and the renting out of the homes in the social rental sector?
Client: Construction company De Nijs
project type: New build sale
Scope: 94 owner-occupied homes in the center
Pre-sale
Brightlot developed a concept and style and built a 'pre-sale' website to introduce the project to the market. Data has been collected via the website and e-mail in order to provide advice in collaboration with Wooove about future sales and rentals, but also the option to sell the building in its entirety to a fund.
Sales stage
In the second phase, a sales plan was written and implemented: online and offline campaigns (Google Ads, social media and newspaper advertisements), a construction board on location and a sales website with housing selector linked to NieuwbouwOffice. In addition, Brightlot has developed resources for the sales event, consisting of a sales brochure and information panels. The sale of the project was carried out in collaboration with Wooove and Broekman brokers.
The resources:
- Naming & project style
- Online campaign Google Ads and Social Media
- Offline campaign regional print ads
- Project website including home finder and link to NieuwbouwOffice
- Sales brochure
- Sales event
The result:
The result was that after the registration period all homes could be allocated and that almost all homes were sold after a few months.
NL
NL
EN
DE
ES