You can hardly escape it anymore, and you shouldn't want to think that either. If you have real estate for sale or for rent and it concerns more than a few homes, it is very useful to present this offer in a home selection tool. One calls it a home selector, the other a plot map, we mean the same thing, namely making a suitable home easy to find by means of a dynamic tool. We refer to this tool as the lot map in the rest of this article for convenience.
The technique
There are plenty of choices to make when it comes to presentation and we are not only talking about web design but also about functions. The goal is always, no matter how complex or transparent a building is, to ensure the shortest possible journey for the interested candidate towards his or her new home and, above all, to ensure the best possible match. Many plot cards are linked to a CRM/ERP such as New Construction Office, Eye-move or OSRE Woningdossier, but also Notapp. The specifications (status, (bed) rooms, outdoor space, etc.), images (AIs and photos) and floor plans (floor and house plans) are entered in such a CRM/ERP and often displayed on a website via an xml feed.
The design
There are plenty of choices to make when it comes to presentation and we are not only talking about web design but also about functions. The goal is always, no matter how complex or transparent a building is, to ensure the shortest possible journey for the interested candidate towards his or her new home and, above all, to ensure the best possible match. Many plot cards are linked to a CRM/ERP such as New Construction Office, Eye-move or OSRE Woningdossier, but also Notapp. The specifications (status, (bed) rooms, outdoor space, etc.), images (AIs and photos) and floor plans (floor and house plans) are entered in such a CRM/ERP and often displayed on a website via an xml feed.
Where can I make choices then? Do you want the house/apartment
The links
You can hardly escape it anymore, and you shouldn't want to think that either. If you have real estate for sale or for rent and it concerns more than a few homes, it is very useful to present this offer in a home selection tool. One calls it a home selector, the other a plot map, we mean the same thing, namely making a suitable home easy to find by means of a dynamic tool. We refer to this tool as the lot map in the rest of this article for convenience. Mapbox is a widely used and user-friendly online location map application, similar to Google Maps. yoreM has developed an application for displaying an interactive plot map in Mapbox's location maps. Mapbox is used by Foursquare, Pinterest and Evernote, among others. yoreM joins these companies because it is developed mobile first and therefore offers a user-friendly experience on mobile phones, even if you show the interactive lot map of a new construction project in it.
Static lot maps not available on mobile devices
Unfortunately, the static lot cards that show the range from Niki are not suitable for mobile devices. This is because the application developed at the time does not scale to the device. As a result, a large part of your target group cannot view the new homes from your project on a mobile device.
Dynamic Lot Maps
Mobile traffic now accounts for about 60% of total traffic, making choosing a dynamic map over a static map a logical choice. You can also add facilities and hotspots in Mapbox that are interesting for your target group. Of course it is still possible to show the new construction offer from LNP in a dynamic map of Mapbox.
A better view of new-build homes on the mobile phone
The images above show the use of a dynamic plot map in Mapbox for the Zuiderpark new construction project in Tilburg. The first results show that the map is well used by mobile visitors. In addition to the heatmaps and clickmaps from Visual Website Optimizer, the statistics from Google Analytics are also very positive. By adding Mapbox on mobile phones we see the average time on page and the bounce rate improve. This makes Mapbox a very nice addition for showing new homes on mobile phones. In the example above, mobile traffic was ±60% compared to ±30% desktop and ±10% tablet traffic. This gives a clear picture of the fact that all further developments nowadays have to be mobile first. Do you also want to develop your website mobile first and offer your customer the most friendly possible customer journey, where different devices are self-evident and the mobile phone is central? Then contact us without obligation. We are happy to help you with online real estate marketing!
Project websites for housing construction
Fast customization for every housing project
Interactive lot maps give your real estate projects a head start
By default, our WordPress websites are already very powerful especially for real estate projects, including an SEO-friendly structure, responsive design (for the correct display on every device), Google service integration and the list that goes on and on. Each project website can now also be expanded with an interactive lot map that always shows the current supply through the API link with your database/CRM. But it also offers the possibility to view the current range at a glance and from a tool and to request and / or view information.
Popups with object information Possibility of expansion with underlying object detail page WordPress plugin to be linked to your database/CRM via API Always Automatically the most recent offer loaded via API link
View the possibilities and examples here. Striking the right chord in word and image, that is the basis of a good project website, this is how you convince people of the quality of a project. Only then will they see their new home in it. Schutadvertisement develops the optimal website for each project, in which the location, identity of the target group(s) and the spatial concept are central.
Need HTML banners?
View the possibilities and examples here.
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