Campaigns in the COVID-19 Era

Donald Schut

Donald Schut


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Too early to draw any conclusions

It seems logical to stop campaigns in this Corona era. But is that really smart? It is difficult to estimate what the COVID-19 impact on the real estate sector will be. Our big data partner Watson + Holmes recently has a nice article about it COVID-19 effect on the Dutch housing market published. But it is and remains early to draw conclusions. For the time being, saving a media budget is a first thought for many.

But being invisible or less visible naturally also has effects. For our relations, real estate professionals, we therefore consider questions such as:

What does it cost and how long does it take to collect enough leads if I don’t do anything for the time being? What do tenants and buyers want to hear now? How do I keep the attention of prospects?

But also about the question whether an event such as a start rental or sale can also be a success online.

And more fundamentally: Are we going to shift budget from sea to seo? Shifting focus from conversion to branding? Do you want to shift your media budget to content creation or website improvements?

Keeping your powder dry can be smart, but more often it isn’t. Change also always brings opportunities, also in the real estate marketing area. We have good ideas about that! So we haven’t found you yet, let us know.